- One or two sentence summary of the most important takeaways from the last update
- One sentence that reflects the state of mind of the founders. Worried?
Optimistic? Burned out? - If there is a specific, high-priority ask, put it here as well.
Updating Your Seed Investors – Investor Update Email
By David Beisel - Nextview VCTLDR:
HIGHLIGHTS:
- If there is a specific, high-priority ask, put it here as well.
- Be sure to include hitting goals or exciting learnings from trying to
achieve those goals - Feel free to include stuff that was not part of the list of goals if they
are important highlights.
Core Metrics
Metric Name (e.g. Monthly Active Users)
- Explain the data in a few short sentences above a screen shot of relevant
charts, graphs, or tables. Include previous months for comparison - (Include 3-5 similar sections – one per metric – depending on the
specifics of your business, your goals, and your current KPIs.)
Challenges:
- Stuff that didn't go well.
- Be sure to include missing goals and your reflection what you are
learning.
Goals:
- What are the top 1-3 things you are looking to accomplish in the next 2-4
weeks? Be specific because you should revisit them in your highlights
and challenges in the next update
Asks and Thanks:
- Be specific about your asks
- Call out people who did helpful stuff. It makes the helper feel good and
motivates everyone else to try to help in the future.
Finances:
- Cash in the bank. Burn. Runway & cash-out date.
- Call out any big unexpected changes that meaningfully impacts runway.
- This goes further up to the top if you are in danger of running out of cash.
- Link to a Google spreadsheet you use to track finances.
(This section will be a recurring item in each board meeting, so linking to a
shared spreadsheet is an easy way to provide this information. In most
cases, this will be an FYI more than a discussion point.)